LDSGroup utilizes an innovative desktop direct marketing planning and analytical support tool called DARTexpert™ to support our clients’ direct marketing promotions. This highly sophisticated database tool is another resource utilized by LDSGroup to help our clients grow their direct marketing businesses.

This powerful database:

• Automatically tracks and evaluates past and present marketing efforts in a single database with automatic data import/export functions
• Is a powerful planning tool that optimizes list selection and mail volumes according to promotion and profit targets
• Functions as a decision making tool for management providing various reports for analysis and budgeting