The most important component of any direct marketing customer acquisition program involves identifying new prospect sources. New customers represent the lifeblood of direct marketing. While strong creative enables you to communicate your offer more effectively, maximizing your targeting efforts produces real growth for your business.

List brokerage is the core of our business at LDSGroup and our decades of experience working with B2B and B2C direct marketers in publishing, catalogs, financial services, and fundraising provides our clients with a real competitive edge.

We approach each assignment with three goals in mind:

• Expanding your existing universe. We accomplish this through research, strategic list recommendations and taking advantage of the data solutions that are available. Virtually all of our major clients now access large databases through regression modeling.
• Improving performance within your existing direct mail campaigns. Employing such techniques as segment analysis, we leverage selection opportunities
• Reducing your acquisition expenses through creative pricing strategies that enable our clients to keep a higher percentage of outside lists in their mail plans.

All these goals are accomplished through intensive research. This research is not just limited to lists - clients are also provided with critical insight into what their competitors are mailing, and through ongoing industry surveys, they know how the marketplace in general is performing in the mail at any point in time. Mailers who work with LDSGroup benefit from our vast network of contacts, built over decades of hard work and our ability to adapt to the changing direct marketing landscape.

Our “back office” operation is second to none in the brokerage business, with experienced personnel handling the details – the order placement, the follow up, daily status reports, and the accounting functions, all of which are crucial elements in a full service list brokerage operation.

LDSGroup brings the benefit of experience and an unwavering commitment to the success of our clients, a combination that will continue to enhance our position as industry leaders.