Online marketing has presented both opportunities and challenges for direct marketers. LDSGroup, with years of experience in traditional direct marketing disciplines, has applied that background in helping its client base adapt to the interactive marketplace.

Successful marketing on the web results from the same basic premise we’ve applied for years in the offline world: effective targeting through list segmentation. And, we apply this to both business-to-consumer and business-to-business acquisition and retention marketing campaigns. We clearly understand that success on the web is measured in conversion and ROI. To accomplish this goal, we offer a suite of services to online marketers:

• Email list brokerage
• Online media services
• Media research
• Campaign strategy, planning and execution
• Lead generation
• Append and reverse append services