AUDIENCE DEVELOPMENT

We recognize that acquiring new customers is an investment in the future and view the acquisition program as the critical beginning to a long-term relationship between you and your most important asset -- your customer.

LDS provides programs that guide our clients in these critical areas:

Customer acquisition Conversion Retention Lapsed Reactivation

We provide both direct and digital strategies to a select group of commercial and non-profit organizations, and our extensive experience in the commercial sector has been applied to the fundraising area -- bringing new ideas and methodologies resulting in enhanced performance for our clientele.

Direct Mail


According to multiple industry sources including the Direct Marketing Association's 2010 Response Rate Trend Report, the average customer cost of acquisition for a new customer in paid search is more than twice direct mail and retention rates for direct mail acquired customers is higher than those from online sources. Direct mail is not dead.

LDSGroup's senior executives have 20+ years of direct mail planning experience, yielding a depth of experience not found in any other list brokerage firm. The company is comprised of industry veterans who bring a passion to what we do. We all take a hands-on approach to working with clients and their needs and strategies.

Here are just a few of the markets in which we specialize:

Publishing Fundraising (including religious and secular) Business-to-Business Insurance / Financial Services Communications Travel International

Digital Marketing

LDSGroup brings a direct marketing strategic focus in helping our clients meet the challenges of bringing channel integration and optimization into their marketing strategies.

Through our partnerships, we are able to bring our clients the very best practices in email marketing, website abandon marketing, acquisition marketing and social marketing so that our clients maintain the highest online standards.

Email Marketing

Data continues to show that e-mail marketing remains among the lowest cost media, especially for retention marketing efforts. It allows you to test and read results quickly and easily integrate your email efforts with offline channels and online channels.

Our email services include:

Auto-responders and trigger emails to automate your email marketing Campaign hosting and management Email list brokerage Dynamic list segmentation List research, campaign strategy, planning and execution Analytics to support tracking your results CanSpam compliance Append and reverse append services House file match and deploy

Website Remarketing

As a marketer, you invest to drive traffic to your web site but statistics show that site abandonment can be as high as 95%. And this goes beyond shopping cart abandonment where 70% of those people will also leave.

Timing is everything. Our partner expertise can help you identify your opt-in email subscribers when they visit your site and send them reengagement emails after they leave your site.

Let us help you with website remarketing that improve your open rates, click rates and your online ROI:

Email campaigns tied to specific website pages whether it be shopping cart abandonment or specific content page abandonment Developing smart cascades tied to specific websites Website page segmentation

Social Media Marketing

LDSGroup's unique approach is to not only help our clients with their existing social media marketing strategies through a best practices review process but to take this one step further with the creation of their own branded online communities.

The ability to create your own branded community allows you to control content, control your contacts and establish your own community parameters.

In addition, we will help you integrate all your social campaigns into your community so subscribers can see what you are doing on Facebook, Twitter, LinkedIn, You Tube and other networks from a single location.

Online Lead and Order Management

We have partnered with a major data base vendor to help you optimize for inbound leads and orders.

Better quality consumers for up-sell and cross sell offers to increase revenue Set credit limits and minimize payment risk Expand and monitor lead sources