What Makes LDSGroup Different?

List and Data Brokerage

The key component of any customer acquisition program involves identifying new prospect sources. New customers represent the lifeblood of our clients' businesses. While strong creative enables you to communicate your offer more effectively, maximizing your targeting efforts produces real growth for your business.

List and data brokerage is the core of our business at LDSGroup and our decades of experience working with B2B and B2C direct marketers in publishing, financial services, and fundraising provides our clients with a real competitive edge.

We approach each assignment with three goals in mind:

Expanding your current universe through strategic list recommendations and the use of data solutions from modeling and cooperative databases. Improving performance within your existing direct mail, whether it be prospect mailings or house list campaigns, through such techniques as segment analysis or optimization modeling. Reducing your acquisition expenses through creative pricing strategies and tough negotiations with list owners that enable our clients to keep a higher percentage of outside lists in their mail plans.

Our List Recommendation Methodology Includes:

Market overviews for new offers, broken down by category or market. In addition to researching new lists, exploring incremental opportunities on lists that are currently working:

Providing embedded links to list owners' website, enabling the client to click on the link and immediately see how a particular organization or product is positioned. Rationale supporting each recommendation, so the client has insight into why we've included each list. Modeling and database recommendations for each campaign as appropriate. Detailed list research incorporating multiple sources.

The List Planning Process

The following steps are involved in the planning process:

Through discussions with clients, reviews of prior acquisition results by list, prior m/p reports and offers/packages, we develop a set of assumptions enabling us to forecast response, payment, average gift, and ROI. Assumptions are based on factors including seasonality variances, test-to-continuation volume, changes in package or offer, repeat vs. first time response, etc. Creation of detailed audience development plans with forecasted results including P&L/ROI rankings.

LDSGroup utilizes an innovative desktop direct marketing planning and analytical tool called DARTexpert^tm to support our clients' promotional campaigns. This highly sophisticated database tool is another resource employed by LDSGroup to help our clients grow their direct marketing businesses.

List Negotiations: Saving Clients Money and Increasing Profitability

LDS will be tough negotiators on your behalf as we aggressively look to reduce pricing, whether it be better net name arrangements, reductions in base CPM or capping selects. Our list planning experience gives us insight into what it takes to keep rental lists in our clients' mail plans. We are always aggressive in pursuing exchanges. We are NOT list managers, giving us an excellent rapport with all of the major managers, which helps enormously in negotiations.

All these goals are accomplished through intensive research, which provides clients with critical insight into what their competitors are mailing. Through ongoing industry surveys, you'll know how the marketplace in general is performing at any point in time. Mailers who work with LDSGroup benefit from our vast network of contacts, built over decades of hard work and our ability to adapt to the changing direct marketing landscape.