PARTNERS & POSSIBILITIES

Partnerships

LDSGroup is always looking for partners who can bring top of the line services to our clients. If you believe your services might be the type that our clients could benefit from, please contact Jeff Kobil or Nick Sarantakos.

A few guidelines for new partners... We believe that new ideas and new approaches in new customer and new donor development are critical to keep our clients at the top of their markets. We also believe that it is our responsibility to make sure that our partners will provide the very best services possible while protecting our clients' confidentiality. This is why we will ask for confidentiality agreements to be signed before we discuss a potential client by name.

We will also expect our partners to be:

Respectful of the relationship that LDS already has with a client. In most cases, the LDS relationship is long-standing. Responsive in a timely manner. By making us wait, you are making our client wait and that is not a good reflection on either of us. Willing to share total communication with our client and you.

Training

Today, a degree in Marketing covers so many different topics -- product development, advertising, marketing research, marketing analytics, etc. However the skills that it takes to understand and develop the sources of an audience for direct mail, digital and other media programs typically are not covered in a Marketing curriculum and take years of experience to master.

LDSGroup has found that the clients we work with who can move their businesses forward the fastest and most efficiently are those who are well versed in finding the right contacts for their programs.

We can help.

If there are members of your staff who could benefit from a day long intensive discussion with one of four extremely knowledgeable senior executives about the how's, why's and how much's of audience development, please contact Richard Vergara.

Consulting

Audience development represents only one fourth of a direct marketing approach to generating new customers. The offer, the creative and the media represent the other three fourths.

In order for LDSGroup to effectively provide the very best recommendations for tapping new audiences, we have to have a complete understanding of what the name will be exposed to (the offer, creative and media), how it works and why it works. We review client and competitor mail packages and e-mails on a regular basis and know what techniques and methods are being used in the market.

We also have strong backgrounds in the creative use of data strategies, which marketers may forget to incorporate to strengthen their programs.

If you are interested in a second, objective opinion regarding your overall marketing strategy, offer development, creative development, results analysis, budgeting and planning and/or data strategies please contact Richard Vergara or Leslie Pulford.